Friday, February 25, 2005

I'd like to post an email that I received from a friend of my family's CJ Ong, fitness consultant and multiple time Ultraman Athlete. Ultraman is like an Ironman (2 mile swim, 100miles on the bike and then a marathon) but in Ultraman you do multiply those distances by a factor of 2 or 3. He's finished several doubles and a triple. My point is, this is a guy who knows what he's talking about, and additionally, he's one of the few guys who really looks good in a moustache and ponytail.

I often wonder why America is the fattest nation in the world. With 60% of our adult population consider overweight or obese I offer the following opinion: The fitness club or facility industry is partially at fault.

A poster in a gym that I was recently in proclaims "cardio does not have to be so hard" and that working with the fitness professionals there will provide "maximum results with minimum effort."

Excuse my French but who are we fkn kidding here?

I agree that cardio does not have to be so hard but in reality it needs to be structured intelligently and offered to the members of a gym in a productive fashion. Offering 4 rip roaring high heart rate group cycling classes per week is counterproductive to weight loss! Look at the research.

And as for the farce of minimum effort for maximum results let's get real! People are lazy. So if they think they can get the maximum results in a minimum amount of time that is what they will buy into. And the fitness clubs bank on that. Most fitness clubs foster deception -- just like the infomercials hawking home gyms that will yield a beautifully sculpted physique in just 20 minutes a day! News flash: Those physiques were not built on just 20 minutes a day or with minimum investment! (some were built with the help of a plastic surgeon but that's a different subject!) Why would you want a client to actually reach the "apex" of fitness when you can keep stringing them along with false hope? More gadgets, supplements, pretty workout clothes in plus sizes - need I say more?

At the gym I see a few trainers who actually practice "personal training". Sadly most trainers are nothing more than glorified "fitness baby-sitters" who use a canned program for all their clients - everyone does plyos for six weeks-regardless if you are a grandmother who simply wants to be able to play with her grandchildren or a triathlete looking to improve their performance. The good trainers utilize differentiation and discrimination in their fitness program design as opposed to approaching personal training with a "no child left behind" philosophy.

The "no child left behind" philosophy that permeates many of today's fitness clubs is making America die a slow and agonizing death. It costs the country money in increasing health costs. In most group fitness class settings the emphasis on the part of the management is making sure that everyone has FUN, FUN, FUN. The QUALITY of the instruction is not measured at all by most management but rather the QUANTITY of instruction - NUMBERS, NUMBERS, NUMBERS! And woe be to the instructor wants to teach above the average! They might as well put on pair of safety glasses and be prepared to take a donut hole in the eye - wait it's been done! Here's another news flash: Even those below average (which is 49% of the population) need to be challenged so they can advance.

It's time for the fitness club industry to practice what they preach! One of the greatest athletes of all time is Olympian Dan Gable - he never deluded himself into thinking he could achieve maximum results with minimum effort. And as a coach he practiced what he preached. There was none of this bullshit of standing around with a whistle and a potbelly saying it doesn't do the athletes any good to have me do push-ups along side of them in practice.

It is time to have good representives in the fitness industry. I am offended by fitness class instructors with a roll of fat around their middle telling people to work harder.
Why would anyone want to join a gym where the membership counselors are fat?
I cringe when I see a client working with a personal trainer who allows them to bring the back in hyper extension when doing a standing bicep curl.

It is time for the fitness club industry to shape up! Quit dumbing it down, be honest to the members - quit stringing them along to make money and quit looking at them as a cash cow.

Instead of a fitness apex America is destined for a fitness nadir. It's gonna hurt!

C.J.

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